Since Microsoft announced its music player, Zune, Israeli’s have made fun of the new brand that sounds like Zi-Yun in Hebrew and is similar to the F*** word. Reported on Macworld and blogged on Cnet Crave is linguists debate on this issue. I guess the people who brand Microsoft Zune in Israel will consider this. Other brands had similar problems, KIA Car manufacturer and IKEA, the furnishings retailer have both sound like the Hebrew word for vomit and have been branded differently in Israel. KIA is pronounced Ka-Ya and IKEA is E-KE-A.
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