Since Microsoft announced its music player, Zune, Israeli’s have made fun of the new brand that sounds like Zi-Yun in Hebrew and is similar to the F*** word. Reported on Macworld and blogged on Cnet Crave is linguists debate on this issue. I guess the people who brand Microsoft Zune in Israel will consider this. Other brands had similar problems, KIA Car manufacturer and IKEA, the furnishings retailer have both sound like the Hebrew word for vomit and have been branded differently in Israel. KIA is pronounced Ka-Ya and IKEA is E-KE-A.
Archive for the ‘marketing’ Category
Pointless clicking
Friday, October 13th, 2006I clicked an Ad in technorati and it didn’t work. The Advertising server replied Bad Request (Invalid URL)
. I just wanted to give some revenue back to one of my favorite search engines and it failed me.
Look now I am crying.
Posted in marketing
, web | 1 Comment »
Who is Papadizi?
Wednesday, August 23rd, 2006Papadizi called Mr. Google to find him a wife:
MISTER GOOGLE FIND ME AMERICAN WOMAN
hello internet village
i am papadizi
and i will kill my self
if i dont fined
american woman
Papadizi played by Israeli actor Menashe Noy, a goat shepherd from Macedonia who is looking for an American wife. The short videos were released to the internet via youtube and are part of a viral marketing campaign by producer OUri Sasson
חשיפה: מי זה פאפאדיזי ?
Posted in Digital Culture , Israel , internet , marketing , web | No Comments »