Archive for the ‘marketing’ Category

obscene branding

Saturday, October 21st, 2006

Since announced its music player, , Israeli’s have made fun of the new brand that sounds like Zi-Yun in Hebrew and is similar to the word. Reported on and blogged on Cnet Crave is linguists debate on this issue. I guess the people who brand Microsoft Zune in Israel will consider this. Other brands had similar problems, Car manufacturer and , the furnishings retailer have both sound like the Hebrew word for vomit and have been branded differently in Israel. KIA is pronounced Ka-Ya and IKEA is E-KE-A.

Pointless clicking

Friday, October 13th, 2006

I clicked an in and it didn’t work. The Advertising server replied Bad Request (Invalid URL). I just wanted to give some revenue back to one of my favorite search engines and it failed me.

Look now I am crying.

Who is Papadizi?

Wednesday, August 23rd, 2006

Papadizi called Mr. Google to find him a wife:

MISTER GOOGLE FIND ME AMERICAN WOMAN
hello internet village
i am papadizi
and i will kill my self
if i dont fined
american woman

played by Israeli actor Menashe Noy, a goat shepherd from Macedonia who is looking for an American wife. The short videos were released to the internet via and are part of a viral marketing campaign by producer OUri Sasson

חשיפה: מי זה פאפאדיזי ?